--- title: Explore our latest discoveries | George Taliaferro --- [![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) # Explore our latest discoveries [![Find your truth: Building an authentic brand purpose](https://insights.madison-design.com/hubfs/AdobeStock_321861559_edit2.png)](https://insights.madison-design.com/blog/brand-purpose) ## [Find your truth: Building an authentic brand purpose](https://insights.madison-design.com/blog/brand-purpose) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Nov 20, 2025 It’s no secret that great products and services help brands stand out in a crowded (and loud) [Read More](https://insights.madison-design.com/blog/brand-purpose) [![The Content Shift: Healthcare marketing trends](https://insights.madison-design.com/hubfs/AdobeStock_596049713.jpeg)](https://insights.madison-design.com/blog/healthcare-marketing-trends) ## [The Content Shift: Healthcare marketing trends](https://insights.madison-design.com/blog/healthcare-marketing-trends) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Aug 5, 2025 In our increasingly digital world, it’s no surprise that consumers are spending more time online. [Read More](https://insights.madison-design.com/blog/healthcare-marketing-trends) [![Digital Marketing Trends to Keep in Mind in 2025](https://insights.madison-design.com/hubfs/10190_MD_Blog_header_edit-1-1.png)](https://insights.madison-design.com/blog/digital-marketing-trends) ## [Digital Marketing Trends to Keep in Mind in 2025](https://insights.madison-design.com/blog/digital-marketing-trends) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Jul 8, 2025 New platforms, new streaming services, new shopping habits... In today's digital marketing landscape, the only constant is change. [Read More](https://insights.madison-design.com/blog/digital-marketing-trends) [![Understanding the Shifting DEI/ESG Landscape](https://insights.madison-design.com/hubfs/AdobeStock_501948566.jpeg)](https://insights.madison-design.com/blog/dei-esg) ## [Understanding the Shifting DEI/ESG Landscape](https://insights.madison-design.com/blog/dei-esg) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Apr 10, 2025 It’s been a tumultuous year of anti-diversity activism, including an executive order instructing the federal government to investigate [Read More](https://insights.madison-design.com/blog/dei-esg) [![Fueling the Future of Customer-Centric Marketing: 4 Focus Areas](https://insights.madison-design.com/hubfs/AdobeStock_350132639.jpeg)](https://insights.madison-design.com/blog/customer-centric-marketing) ## [Fueling the Future of Customer-Centric Marketing: 4 Focus Areas](https://insights.madison-design.com/blog/customer-centric-marketing) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Nov 25, 2024 Spend some time looking through vintage print ads for cars, jewelry or food and you’ll notice something [Read More](https://insights.madison-design.com/blog/customer-centric-marketing) [![AI in Action: Three Marketing Examples](https://insights.madison-design.com/hubfs/AdobeStock_429015029.jpeg)](https://insights.madison-design.com/blog/ai-in-action) ## [AI in Action: Three Marketing Examples](https://insights.madison-design.com/blog/ai-in-action) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Aug 19, 2024 This blog is the first in our new AI in Marketing series. Join us as we discuss the latest AI news and [Read More](https://insights.madison-design.com/blog/ai-in-action) [![Transparency and Storytelling: Creating Great ESG Reports](https://insights.madison-design.com/hubfs/pexels-biluk-165537.jpg)](https://insights.madison-design.com/blog/esg-reports) ## [Transparency and Storytelling: Creating Great ESG Reports](https://insights.madison-design.com/blog/esg-reports) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Jul 31, 2024 For many organizations, Environmental, Social and Governance (ESG) reports are [Read More](https://insights.madison-design.com/blog/esg-reports) [![Four signs it’s time to talk to an agency](https://insights.madison-design.com/hubfs/AdobeStock_216496809.jpeg)](https://insights.madison-design.com/blog/four-signs) ## [Four signs it’s time to talk to an agency](https://insights.madison-design.com/blog/four-signs) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Apr 29, 2024 A new marketing challenge, an internal team with limited time and resources, an ambitious new [Read More](https://insights.madison-design.com/blog/four-signs) [![Creating Your Identity: The Four Essential Elements of Branding](https://insights.madison-design.com/hubfs/9670_MD_Awareness_Campaign_Photo3-05.png)](https://insights.madison-design.com/blog/brand-elements) ## [Creating Your Identity: The Four Essential Elements of Branding](https://insights.madison-design.com/blog/brand-elements) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Apr 1, 2024 The Nike Swoosh, McDonald’s “I’m Lovin’ It,” the State Farm Jingle…seems like these things [Read More](https://insights.madison-design.com/blog/brand-elements) [![5 Keys to Great Branding Strategy for B2B Startups](https://insights.madison-design.com/hubfs/AdobeStock_286414909.jpg)](https://insights.madison-design.com/blog/b2b-strategy) ## [5 Keys to Great Branding Strategy for B2B Startups](https://insights.madison-design.com/blog/b2b-strategy) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Mar 25, 2024 Starting any new business is challenging. But for new B2B companies, it can be especially [Read More](https://insights.madison-design.com/blog/b2b-strategy) [Prev](https://insights.madison-design.com/blog/author/george-taliaferro/page/0) [1](https://insights.madison-design.com/blog/author/george-taliaferro/page/1) [2](https://insights.madison-design.com/blog/author/george-taliaferro/page/2) [3](https://insights.madison-design.com/blog/author/george-taliaferro/page/3) [Next](https://insights.madison-design.com/blog/author/george-taliaferro/page/2) ## Keep it coming Sign up for The Brief and get our latest insights in your inbox. We promise to keep it short and strategically sweet. [![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/) Discovery led. 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