How can you use color to your brand’s advantage? By knowing what it says to people. Every color has its own message. Every color sets a mood, reinforces a feeling, creates a perception:
Over time, your brand color becomes shorthand for what your brand stands for. Think of Caterpillar’s yellow, Tiffany’s blue or Coca-Cola’s red.
What is color saying about your brand? Is it creating the emotional connection you’re looking for?