This blog is the first in our new AI in Marketing series. Join us as we discuss the latest AI news and continue exploring this ever-evolving technology together.
Seems like every day we’re hearing more and more about AI: New platforms, new applications and new ways that this technology is making an impact across industries. But what does AI have in store for marketing? It’s early days, but we’re already seeing creative ways that major brands are leveraging AI in their marketing strategies. Here are three examples of companies implanting AI to change the way their consumers interact, shop and learn more about their products.
Starbucks: Improving customer experience through app innovation
Boosted by their ever-popular rewards app, the coffee powerhouse continues to innovate their buying experience. With the help of AI technology, the app can now review data to recognize user’s favorite items and tailor personalized offers just for them. The AI tool also reviews order history to recommend other items users might like. With these app improvements, Starbucks continues to boost its rewards program effectiveness, incentivize consumers to spend more and attract new users.
Sephora: Letting customers find and test products more easily
Big box beauty store, Sephora is always looking for ways to evolve their shopping experience for the future. Powered by AI, their various scanning tools inside the Sephora app and in-store determine the best makeup products and colors based on a user’s unique face. These tools also allow users to virtually try on makeup before they buy. By giving consumers access to this technology, Sephora fans are more confident and excited about the products they want to buy.
Domino’s Pizza: Revolutionizing the purchase process
For several years, Domino’s has been utilizing AI across their marketing efforts. Recently, they partnered with Microsoft on an even bigger AI initiative: Revolutionizing their ordering and in-store process. Over the next 5 years, the two companies will work together to implement generative AI technology across operations. This includes easier ordering, decreasing delivery times and ensuring better quality control. Managers are also using a new generative AI assistant to handle their daily tasks and give them more time to interact with customers.
All three of these examples showcase the transformative power AI has in store for marketers. By leveraging data and focusing on a stronger customer experience, these companies are finding innovative ways to transform their brands.
We’re committed to learning more about everything AI: its latest uses, continued improvements and potential challenges. Stay tuned as we share our findings in more blogs like this.
