Fueling the Future of Customer-Centric Marketing: 4 Focus Areas

by George Taliaferro | Nov 25, 2024

Spend some time looking through vintage print ads for cars, jewelry or food and you’ll notice something interesting. These ads have paragraph after.

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AI in Action: Three Marketing Examples

by George Taliaferro | Aug 19, 2024

This blog is the first in our new AI in Marketing series. Join us as we discuss the latest AI news and continue exploring this ever-evolving.

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Transparency and Storytelling: Creating Great ESG Reports

by George Taliaferro | Jul 31, 2024

For many organizations, Environmental, Social and Governance (ESG) reports are a staple of annual communications. These reports show how companies.

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Four signs it’s time to talk to an agency

by George Taliaferro | Apr 29, 2024

A new marketing challenge, an internal team with limited time and resources, an ambitious new project…There are lots of reasons why both B2B and B2C.

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Creating Your Identity: The Four Essential Elements of Branding

by George Taliaferro | Apr 1, 2024

The Nike Swoosh, McDonald’s “I’m Lovin’ It,” the State Farm Jingle…seems like these things don’t have anything in common. But in fact, they’re all.

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5 Keys to Great Branding Strategy for B2B Startups

by George Taliaferro | Mar 25, 2024

Starting any new business is challenging. But for new B2B companies, it can be especially daunting. A complicated sales process, dealing with.

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3 Keys to Great Content Marketing

by George Taliaferro | Feb 22, 2024

It’s the biggest thing in the marketing and advertising world: “Content Marketing.” Content marketing leverages articles, videos and social channels.

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Is Awareness Enough? Solving the Complicated Marketing Puzzle

by George Taliaferro | Jan 24, 2024

Last year, Solo Brands, makers of the smokeless Solo outdoor fire pit, partnered with Snoop Dogg for a viral prank. After announcing that he was.

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Brands give back: why it matters and how to decide where to start

by George Taliaferro | Jan 18, 2024

As a new year begins, your brand’s philanthropy is worth revisiting whether it’s got an established corporate social responsibility program, you’re.

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3 marketing lessons from the rise of the Stanley Tumbler

by George Taliaferro | Jan 16, 2024

You see them in car cupholders, at the gym or sipped around the office. The Stanley Tumbler has had a meteoric rise to fame in the last couple of.

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