Building a Data Driven Brand Experience

by Jackie Roberto | Jun 2, 2022

Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. By humanizing data with informed.

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Is Direct Mail Advertising Dead?

by Jackie Roberto | Apr 26, 2022

Direct mail marketing has much in common with vinyl, video rentals and radio stations: at one time or another, they were declared dead. Fortunately,.

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How to Keep Your Brand Relevant to a Younger Generation

by Jackie Roberto | Mar 9, 2022

The ABCs of marketing may not have prepared us for the world of Xx, Ys and Zs. Generation X remembers a world without smartphones and the internet..

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What’s your brand’s relationship status?

by Jackie Roberto | Feb 14, 2022

Knowing where you stand can help you stay close to customers You’re involved in a relationship right now and you may not even know it. It’s the.

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Which Social Media Platform is Right for Your Brand?

by Jackie Roberto | Jan 28, 2022

Brands often jump to the conclusion that they need a social presence on every platform out there. But when it comes time to strategize, hardly any.

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Your favorite holiday has a brand position

by Jackie Roberto | Nov 23, 2021

The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands, holidays belong to a defined category,.

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How to carve out the right space in the competitive landscape

by Jackie Roberto | Oct 7, 2021

Think of all the brand messaging you’ve seen today—even in the last hour. On TV, on the radio, in every open browser tab, on Instagram and Twitter. .

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A history of brand evolution and what it means for your survival

by Jackie Roberto | Aug 30, 2021

One of the basic natural laws of branding is change or die. Successfully managing that evolution can decide how long your brand survives. Look no.

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Data is the what. Insight is the why.

by Jackie Roberto | Jun 11, 2021

Why facts and stats can say only so much about your brand Data, data, data. Big data, little data, aggregate data, real-time data. For many brands,.

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5 ways to be a better listener for your customers

by Jackie Roberto | May 28, 2021

Today’s consumers don’t just expect brands to listen to them—they seek out evidence that brands are paying attention.

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