7 reasons accessibility is good for your brand

by Jackie Roberto | Jul 29, 2022

Accessibility and ADA compliance are growing concerns in online business, and for good reason. More than 40 million people in the US suffer a.

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9 simple ADA changes to make right now

by Jackie Roberto | Jul 29, 2022

Whenever we talk about accessibility and brands, we get a remarkably consistent reaction. We call it the ADA face – the deer-in-the-headlights.

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Content Strategy: The first step your brand should take online

by Jackie Roberto | Jul 20, 2022

Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. By humanizing data with informed.

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User Experience Educator Joins Madison Design

by Jackie Roberto | Jun 22, 2022

The transformation of Madison Design’s digital capabilities is coming into focus. Matt Overwine is the newest member of our team, leading our new.

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Building a Data Driven Brand Experience

by Jackie Roberto | Jun 2, 2022

Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. By humanizing data with informed.

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Is Direct Mail Advertising Dead?

by Jackie Roberto | Apr 26, 2022

Direct mail marketing has much in common with vinyl, video rentals and radio stations: at one time or another, they were declared dead. Fortunately,.

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How to Keep Your Brand Relevant to a Younger Generation

by Jackie Roberto | Mar 9, 2022

The ABCs of marketing may not have prepared us for the world of Xx, Ys and Zs. Generation X remembers a world without smartphones and the internet..

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What’s your brand’s relationship status?

by Jackie Roberto | Feb 14, 2022

Knowing where you stand can help you stay close to customers You’re involved in a relationship right now and you may not even know it. It’s the.

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Which Social Media Platform is Right for Your Brand?

by Jackie Roberto | Jan 28, 2022

Brands often jump to the conclusion that they need a social presence on every platform out there. But when it comes time to strategize, hardly any.

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Your favorite holiday has a brand position

by Jackie Roberto | Nov 23, 2021

The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands, holidays belong to a defined category,.

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