How a gesture of gratitude helps your brand build goodwill
Back in the 1950s, brands were about me (the product) and all my wonderful and futuristic features. Then came the 1980s, which ushered in the era of.
You see your logo every day, but when was the last time you really looked at it? As the public face of your business, it carries the weight of your.
Trust in brands seems to be in short supply lately. While companies struggle to find their footing, consumers see broken promises, insincerity and,.
Isolation does strange things to time. For many, time slows to a standstill – yet it can disappear in a blink of binge-watching, rapid-fire clickbait.
When people aren’t sure what to say in times of trouble, they fall back on clichés. “We’re here for you.” “Anything we can do to help.” “We’ll get.
In some ways, the current crisis is a moment of truth for brands. In the face of extraordinary demands, they’re being forced – some for the first.
With 2020 behind us, 2021 is an opportunity to refresh and reset—especially when it comes to your brand. It’s a time to grow your brand, strengthen.
Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying and.
Leadership in times of crisis requires trust, which begins with empathy and respecting the needs of employees and clients alike. What we hear is that.
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