Why facts and stats can say only so much about your brand Data, data, data. Big data, little data, aggregate data, real-time data. For
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Today’s consumers don’t just expect brands to listen to them—they seek out evidence that brands are
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How a gesture of gratitude helps your brand build goodwill “People will forget what you said. People will forget what you did. But people
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Back in the 1950s, brands were about me (the product) and all my wonderful and futuristic features.
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You see your logo every day, but when was the last time you really looked at it? As the public face of your business, it carries the
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Trust in brands seems to be in short supply lately. While companies struggle to find their footing, consumers see broken promises,
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Isolation does strange things to time. For many, time slows to a standstill – yet it can disappear in a blink of binge-watching, rapid-fire clickbait.
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When people aren’t sure what to say in times of trouble, they fall back on clichés. “We’re here for you.” “Anything we can do to help.”
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In some ways, the current crisis is a moment of truth for brands. In the face of extraordinary demands, they’re being forced – some for the
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With 2020 behind us, 2021 is an opportunity to refresh and reset—especially when it comes to your brand. It’s a time to grow your brand,
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