Explore our latest discoveries (5)

What’s your brand’s relationship status?

by Jackie Roberto | Feb 14, 2022

Knowing where you stand can help you stay close to customers. You’re involved in a relationship right now

by Jackie Roberto | Nov 23, 2021

The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands,

by Jackie Roberto | Oct 7, 2021

Think of all the brand messaging you’ve seen today—even in the last hour. On TV, the radio and

by Jackie Roberto | Aug 30, 2021

One of the basic natural laws of branding is change or die. Successfully managing that evolution

by Jackie Roberto | Jun 11, 2021

Why facts and stats can say only so much about your brand Data, data, data. Big data, little data, aggregate data, real-time data. For

by Jackie Roberto | May 28, 2021

Today’s consumers don’t just expect brands to listen to them—they seek out evidence that brands are

by Jackie Roberto | May 14, 2021

How a gesture of gratitude helps your brand build goodwill “People will forget what you said. People will forget what you did. But people

by Jackie Roberto | Apr 23, 2021

Back in the 1950s, brands were about me (the product) and all my wonderful and futuristic features.

by Jackie Roberto | Apr 8, 2021

You see your logo every day, but when was the last time you really looked at it? As the public face of your business, it carries the

by Jackie Roberto | Mar 22, 2021

Trust in brands seems to be in short supply lately. While companies struggle to find their footing, consumers see broken promises,