The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands, holidays belong to a defined category,.
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Think of all the brand messaging you’ve seen today—even in the last hour. On TV, on the radio, in every open browser tab, on Instagram and Twitter. .
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One of the basic natural laws of branding is change or die. Successfully managing that evolution can decide how long your brand survives. Look no.
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Why facts and stats can say only so much about your brand Data, data, data. Big data, little data, aggregate data, real-time data. For many brands,.
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Today’s consumers don’t just expect brands to listen to them—they seek out evidence that brands are paying attention.
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How a gesture of gratitude helps your brand build goodwill
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Back in the 1950s, brands were about me (the product) and all my wonderful and futuristic features. Then came the 1980s, which ushered in the era of.
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You see your logo every day, but when was the last time you really looked at it? As the public face of your business, it carries the weight of your.
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Trust in brands seems to be in short supply lately. While companies struggle to find their footing, consumers see broken promises, insincerity and,.
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Isolation does strange things to time. For many, time slows to a standstill – yet it can disappear in a blink of binge-watching, rapid-fire clickbait.
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