---
title: Your favorite holiday has a brand position
description: Every holiday has a niche; it has its own purpose, personality, and practices. They each feel different, they act different. That’s their brand position.
image: https://insights.madison-design.com/hubfs/Bokeh%20blurred%20red%20beads%20sparkling%20creating%20a%20pattern.jpeg
---

[![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/)

- [Work](https://madison-design.com/work/)
- [About](https://madison-design.com/about-us/)
- [Insights](https://insights.madison-design.com/blog)
- [Contact](https://madison-design.com/contact/)

- [Work](https://madison-design.com/work/)
- [About](https://madison-design.com/about-us/)
- [Insights](https://insights.madison-design.com/blog)
- [Contact](https://madison-design.com/contact/)

 Nov 23, 2021

[Brand Strategy](https://insights.madison-design.com/blog/tag/brand-strategy)

# Your favorite holiday has a brand position

[by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto)

##### The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands, holidays belong to a defined category, often have a lot in common and compete for attention. Yet everyone has their favorite and each holiday stands out. 

Why? Brand positioning. 

Every holiday has a niche; it has its own purpose, personality, and practices. They each feel different, they act different – and it’s the differences that make them special. That’s their brand position. 

Take a walk through the calendar and these distinctions are hard to miss:

HOLIDAY BRAND POSITION

Thanksgiving: Appreciation

Christmas: Generosity

New Years: Rejuvenation

Mardi Gras: Liberation

St Patrick’s Day: Belonging

Anniversaries: Commemoration

Easter: Devotion

Mother’s/Father’s Day: Sentiment

Birthdays: Reflection

4th of July: Community

Labor Day: Recreation

Halloween: Transformation

Whatever you’re selling, you can map your brand and your competition in a similar way. When you find that something special that your brand stands for, you’re on the way to setting yourself apart. And it starts with your brand position.

Happy holidays and happy branding!

 

[← How to carve out the right space in the competitive landscape](https://insights.madison-design.com/blog/right-space) [What’s your brand’s relationship status? →](https://insights.madison-design.com/blog/brand-relationship-status)

[![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/)

Discovery led. People driven.

- [![Follow Madison Design on Instagram](https://insights.madison-design.com/hs-fs/hubfs/Madison-Instagram.png?width=24&height=24&name=Madison-Instagram.png)](https://www.instagram.com/madisondesignus/)
- [![Follow Madison Design on Facebook](https://insights.madison-design.com/hs-fs/hubfs/Madison-Facebook.png?width=24&height=24&name=Madison-Facebook.png)](https://www.facebook.com/Madison-Design-79578947019/)
- [![Connect with Madison Design on LinkedIn](https://insights.madison-design.com/hs-fs/hubfs/Madison-LinkedIn.png?width=24&height=24&name=Madison-LinkedIn.png)](https://www.linkedin.com/company/madison-design-group/)

A Certified Women-Owned Business

515 Madison Avenue, Covington, Kentucky 41011

  | 

859.655.9900

  | 

- [Contact Form](https://madison-design.com/contact/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jackie Roberto",
    "url" : "https://insights.madison-design.com/blog/author/jackie-roberto"
  },
  "dateModified" : "2025-03-06T20:30:16.792Z",
  "datePublished" : "2021-11-23T18:47:25.000Z",
  "headline" : "Your favorite holiday has a brand position",
  "image" : [ "https://insights.madison-design.com/hubfs/Bokeh%20blurred%20red%20beads%20sparkling%20creating%20a%20pattern.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.madison-design.com/blog/holiday-branding",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.madison-design.com/hubfs/Madison-logo-206-1.png"
    },
    "name" : "Madison Design"
  }
}
```