Posts in

Brand Strategy

Which Social Media Platform is Right for Your Brand?

by Jackie Roberto | Jan 2, 2025

Brands often jump to the conclusion that they need a social presence on every platform out there.

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Awareness vs sales: which campaign is right for your brand?

by George Taliaferro | Jun 5, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights

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What is brand awareness, anyway?

by George Taliaferro | May 31, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your

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5 ways to own, live and foster Inclusivity in the workplace

by Jackie Roberto | Apr 5, 2023

How to make inclusion a daily practice in any organization’s culture As a woman-owned business,

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Digital first: what it means and how to use it to your advantage

by Katherine Monasterio | Mar 13, 2023

At Madison Design, “digital first” is a strategy woven into every aspect of our work. We see it as a

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3 Keys to Engaging Organic Social

by George Taliaferro | Jan 12, 2023

Your brand’s presence on social is your personality in action, showing consumers who you are and why you fit into their lifestyle.

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Interactive content: Why and how to use it to grow your brand

by Jackie Roberto | Sep 12, 2022

Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities.

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Why does UX design matter to my brand?

by Jackie Roberto | Aug 9, 2022

User experience, or UX, is synonymous with the brand experience. Why? Because UX is the

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11 Surprising ADA Website Fixes

by Jackie Roberto | Jul 29, 2022

If you haven’t looked into making your website more accessible and inclusive, you might be excluding up to 60 million potential

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7 ways to build an ADA-friendly brand

by Jackie Roberto | Jul 29, 2022

Thousands of companies are currently reviewing and revising websites and documents for

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