--- title: Explore our latest discoveries | Brand Strategy description: Brand Strategy | --- [![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) # Explore our latest discoveries Posts in # Brand Strategy [![Which Social Media Platform is Right for Your Brand?](https://insights.madison-design.com/hubfs/9890_MD_Blog_Social_Header.png)](https://insights.madison-design.com/blog/which-social-media) ## [Which Social Media Platform is Right for Your Brand?](https://insights.madison-design.com/blog/which-social-media) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Jan 2, 2025 Brands often jump to the conclusion that they need a social presence on every platform out there. [Read More](https://insights.madison-design.com/blog/which-social-media) [![Awareness vs sales: which campaign is right for your brand?](https://insights.madison-design.com/hubfs/AdobeStock_299051775_small2.jpeg)](https://insights.madison-design.com/blog/brand-awareness-digital) ## [Awareness vs sales: which campaign is right for your brand?](https://insights.madison-design.com/blog/brand-awareness-digital) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Jun 5, 2023 This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights [Read More](https://insights.madison-design.com/blog/brand-awareness-digital) [![What is brand awareness, anyway?](https://insights.madison-design.com/hubfs/AdobeStock_196103522_small2.jpeg)](https://insights.madison-design.com/blog/brand-awareness-faq) ## [What is brand awareness, anyway?](https://insights.madison-design.com/blog/brand-awareness-faq) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | May 31, 2023 This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your [Read More](https://insights.madison-design.com/blog/brand-awareness-faq) [![5 ways to own, live and foster Inclusivity in the workplace](https://insights.madison-design.com/hubfs/AdobeStock_293062058%202.png)](https://insights.madison-design.com/blog/include) ## [5 ways to own, live and foster Inclusivity in the workplace](https://insights.madison-design.com/blog/include) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Apr 5, 2023 How to make inclusion a daily practice in any organization’s culture As a woman-owned business, [Read More](https://insights.madison-design.com/blog/include) [![Digital first: what it means and how to use it to your advantage](https://insights.madison-design.com/hubfs/AdobeStock_364299902_blog1.jpg)](https://insights.madison-design.com/blog/digital-first) ## [Digital first: what it means and how to use it to your advantage](https://insights.madison-design.com/blog/digital-first) [by Katherine Monasterio](https://insights.madison-design.com/blog/author/katherine-monasterio) | Mar 13, 2023 At Madison Design, “digital first” is a strategy woven into every aspect of our work. We see it as a [Read More](https://insights.madison-design.com/blog/digital-first) [![3 Keys to Engaging Organic Social](https://insights.madison-design.com/hubfs/Organic_Social_Header_1.png)](https://insights.madison-design.com/blog/3-keys-to-engaging-organic-social) ## [3 Keys to Engaging Organic Social](https://insights.madison-design.com/blog/3-keys-to-engaging-organic-social) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Jan 12, 2023 Your brand’s presence on social is your personality in action, showing consumers who you are and why you fit into their lifestyle. [Read More](https://insights.madison-design.com/blog/3-keys-to-engaging-organic-social) [![Interactive content: Why and how to use it to grow your brand](https://insights.madison-design.com/hubfs/9005_MD_digital_first_campaign_Interactive_animation_A-1.gif)](https://insights.madison-design.com/blog/interactive-content) ## [Interactive content: Why and how to use it to grow your brand](https://insights.madison-design.com/blog/interactive-content) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Sep 12, 2022 Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. [Read More](https://insights.madison-design.com/blog/interactive-content) [![Why does UX design matter to my brand?](https://insights.madison-design.com/hubfs/9005_MD_digital_first_campaign_UXUI_animation_A-1-1.gif)](https://insights.madison-design.com/blog/ux) ## [Why does UX design matter to my brand?](https://insights.madison-design.com/blog/ux) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Aug 9, 2022 User experience, or UX, is synonymous with the brand experience. Why? Because UX is the [Read More](https://insights.madison-design.com/blog/ux) [![11 Surprising ADA Website Fixes](https://insights.madison-design.com/hubfs/AdobeStock_236629968-1.jpeg)](https://insights.madison-design.com/blog/11-ada-website-fixes) ## [11 Surprising ADA Website Fixes](https://insights.madison-design.com/blog/11-ada-website-fixes) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Jul 29, 2022 If you haven’t looked into making your website more accessible and inclusive, you might be excluding up to 60 million potential [Read More](https://insights.madison-design.com/blog/11-ada-website-fixes) [![7 ways to build an ADA-friendly brand](https://insights.madison-design.com/hubfs/AdobeStock_306703729.jpeg)](https://insights.madison-design.com/blog/7-ada-friendly) ## [7 ways to build an ADA-friendly brand](https://insights.madison-design.com/blog/7-ada-friendly) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Jul 29, 2022 Thousands of companies are currently reviewing and revising websites and documents for [Read More](https://insights.madison-design.com/blog/7-ada-friendly) [Prev](https://insights.madison-design.com/blog/tag/brand-strategy/page/0) [1](https://insights.madison-design.com/blog/tag/brand-strategy/page/1) [2](https://insights.madison-design.com/blog/tag/brand-strategy/page/2) [3](https://insights.madison-design.com/blog/tag/brand-strategy/page/3) [4](https://insights.madison-design.com/blog/tag/brand-strategy/page/4) [Next](https://insights.madison-design.com/blog/tag/brand-strategy/page/2) ## Keep it coming Sign up for The Brief and get our latest insights in your inbox. 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