Posts in

Brand Strategy

Awareness vs sales: which campaign is right for your brand?

by George Taliaferro | Jun 5, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your brand recognition.

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What is brand awareness, anyway?

by George Taliaferro | May 31, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your brand recognition.

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5 ways to own, live and foster Inclusivity in the workplace

by Jackie Roberto | Apr 5, 2023

How to make inclusion a daily practice in any organization’s culture As a woman-owned business, Madison knows that the marginalized in our community.

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Digital first: what it means and how to use it to your advantage

by Katherine Monasterio | Mar 13, 2023

At Madison Design, “digital first” is a strategy woven into every aspect of our work. We see it as a principle that’s no longer optional as we move.

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3 Keys to Engaging Organic Social

by George Taliaferro | Jan 12, 2023

Your brand’s presence on social is your personality in action, showing consumers who you are and why you fit into their lifestyle. Unlike online ads,.

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Interactive content: Why and how to use it to grow your brand

by Jackie Roberto | Sep 12, 2022

Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. By humanizing data with informed.

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What is UX design—and why does it matter to my brand?

by Jackie Roberto | Aug 9, 2022

User experience, or UX, is synonymous with the brand experience. Why? Because UX is the way your customers experience every touchpoint of your brand..

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11 Surprising ADA Website Fixes

by Jackie Roberto | Jul 29, 2022

If you haven’t looked into making your website more accessible and inclusive, you might be excluding up to 60 million potential visitors. Vision,.

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7 ways to build an ADA-friendly brand

by Jackie Roberto | Jul 29, 2022

Thousands of companies are currently reviewing and revising websites and documents for accessibility, inclusion and ADA compliance. They’re missing.

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7 reasons accessibility is good for your brand

by Jackie Roberto | Jul 29, 2022

Accessibility and ADA compliance are growing concerns in online business, and for good reason. More than 40 million people in the US suffer a.

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