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Brand Strategy

How to stretch your brand to survive disruption

by Jackie Roberto | Apr 23, 2021

Back in the 1950’s, brands were about me (the product) and all my wonderful and futuristic features. Then came the 1980’s, which ushered in the.

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7 Signs Your Logo Needs a Refresh

by Jackie Roberto | Apr 8, 2021

You see your logo every day, but when was the last time you really looked at it? As the public face of your brand, it carries a lot of the load.

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5 basics of building brand trust

by Jackie Roberto | Mar 22, 2021

Trust in brands seems to be in short supply lately. While companies struggle to find their footing, consumers see broken promises, insincerity.

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When Time Stops

by Jackie Roberto | Mar 15, 2021

Isolation does strange things to time. For many, time slows to a standstill – yet it can disappear in a blink of binge-watching, rapid-fire.

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Being There

by Jackie Roberto | Mar 3, 2021

When people aren’t sure what to say in times of trouble, they fall back on clichés. “We’re here for you.” “Anything we can do to help.” “We’ll get.

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Promises, Promises

by Jackie Roberto | Feb 12, 2021

In some ways, the current crisis is a moment of truth for brands. In the face of extraordinary demands, they’re being forced – some for the first.

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4 Branding Resolutions for 2021

by Jackie Roberto | Jan 22, 2021

With 2020 behind us, 2021 is an opportunity to refresh and reset—especially when it comes to your brand. It’s a time to grow your brand,.

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9 Relationship Tips for Your Brand

by Jackie Roberto | Dec 28, 2020

Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying.

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