Four signs it’s time to talk to an agency

by George Taliaferro | Apr 29, 2024

A new marketing challenge, an internal team with limited time and resources, an ambitious new project…There are lots of reasons why both B2B and B2C.

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Creating Your Identity: The Four Essential Elements of Branding

by George Taliaferro | Apr 1, 2024

The Nike Swoosh, McDonald’s “I’m Lovin’ It,” the State Farm Jingle…seems like these things don’t have anything in common. But in fact, they’re all.

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5 Keys to Great Branding Strategy for B2B Startups

by George Taliaferro | Mar 25, 2024

Starting any new business is challenging. But for new B2B companies, it can be especially daunting. A complicated sales process, dealing with.

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3 Keys to Great Content Marketing

by George Taliaferro | Feb 22, 2024

It’s the biggest thing in the marketing and advertising world: “Content Marketing.” Content marketing leverages articles, videos and social channels.

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Is Awareness Enough? Solving the Complicated Marketing Puzzle

by George Taliaferro | Jan 24, 2024

Last year, Solo Brands, makers of the smokeless Solo outdoor fire pit, partnered with Snoop Dogg for a viral prank. After announcing that he was.

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Brands give back: why it matters and how to decide where to start

by George Taliaferro | Jan 18, 2024

As a new year begins, your brand’s philanthropy is worth revisiting whether it’s got an established corporate social responsibility program, you’re.

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3 marketing lessons from the rise of the Stanley Tumbler

by George Taliaferro | Jan 16, 2024

You see them in car cupholders, at the gym or sipped around the office. The Stanley Tumbler has had a meteoric rise to fame in the last couple of.

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Why ESG reports are gravitating toward storytelling

by Katherine Monasterio | Jan 12, 2024

You’ve probably seen annual reports, even if it’s your own company’s: a breakdown of the year’s achievements, not just internally but externally—that.

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5 key steps to building an effective social media marketing strategy

by George Taliaferro | Jan 3, 2024

Feeling glued to your social feed? You’re not alone. In 2023, there are an estimated 4.89 billion social media users worldwide. And the amount of.

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Lunch and Learn: A Discussion on AI

by George Taliaferro | Nov 29, 2023

We’re always stretching our knowledge and capabilities here at Madison. One of the best ways we do that is with monthly workshops called Lunch and.

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