Digital Marketing Trends to Keep in Mind in 2025
New platforms, new streaming services, new shopping habits... In today's digital marketing landscape, the only constant is change.
For companies that are updating or simply beginning their digital marketing strategies, it can be difficult to know where to focus. Here are some of the latest stats and trends in digital marketing and what they could mean for your approach.
Personalization is more popular
Consumers are expecting personalization across not only their social channels but their digital shopping experiences too. Brands are trying to stay ahead of the curve by creating dynamic and relevant content adjustments throughout their shopping journeys. Retargeting ads are a great example, helping persuade users to continue exploring brands and products. For marketers who want to go even further, digital tools like HubSpot make it easy to enable personalization across entire campaigns.
Focus on new platforms and channels
With so many consumers on streaming platforms, brands are ready to take advantage of a captive audience. Connected TV (CTV) has emerged as a popular new marketing platform. Connected TV displays ads on streaming devices, allowing precise targeting and measurable analytics. CTV also integrates with other digital channels, making it easier than ever for brands to add another layer to their paid media strategy.
Video Increases engagement
It’s no surprise that video content continues to surge: It’s versatile, trackable and stands out online. And most importantly, consumers love it. Today, 78% of people prefer to learn about new products through short video content.1 When it comes to creating a comprehensive digital marketing strategy, quick, engaging and mobile-friendly videos are a must have.
On social, quality and engagement are key
As social feeds get more crowded with AI-generated content and brands fighting for attention, authenticity is key. Instead of heavy content calendars with multiple posts per day, most brands are shifting their focus to fewer posts that tell compelling stories. This gives them more time to prioritize engaging with their audience through comments and messages. After all, a high level of engagement from brands is becoming an expectation from consumers. Around 73% of social users agree if a brand doesn’t respond on social, they’ll buy from a competitor.1
Remember: the most important part of any digital marketing strategy is flexibility. By keeping these trends in mind, marketers can refine and adjust their campaigns to increase engagement and ROI. Wondering how you can continue to take your digital marketing to the next level? Reach out and learn more about our collaborative approach.
1 sproutsocial.com/insights/social-media-statistics/