In our always-evolving digital landscape, motion graphics have gone from a flashy new technology to a go-to tool for brands and their marketing needs.
Whether it’s simple animation and dynamic effects or powerful moving visuals, adding motion to brand elements creates an exciting and more engaging experience for audiences. It’s no wonder that have a 25% higher impression rate over static ones.*
Across all our projects, we’re always considering ways to incorporate motion to create a one-of-a kind experience. This week on the blog, we asked our resident expert Sydney Hansen to tell us about what’s new and trending in motion design.
2D and 3D are blurring together
https://motiondesign.school/courses/2d-to-3d/
In previous years there has been an inherent boundary between 3D and 2D motion, today we can see that line blurring. This approach gives infinite room for creative freedom and results in a unique and visually compelling piece. Mixing real world and 2D elements can bring content to life in a versatile and surrealist way.
Kinetic type is here to stay
https://letterformarchive.org/shop/coding-kinetic-type/?srsltid=AfmBOoqJbpUYQyqOhoU5rl-oGH1UXpVP_spXzZtsxv8He0ksz0pF6gf_
Kinetic typography has remained a popular tool over the recent years, its staying power shows that it isn’t going anywhere. It’s used to convey tone, pacing, and emphasize messaging. It’s a powerful technique to keep the viewer engaged and following along in a uniquely playful way. Type can curve, bend, stretch, morph, and even become a textural element.
Going back to basics
https://www.vox.com/videos
With the rise of AI, audiences have been favoring a return to traditional digital techniques and human elements. Whether it’s a hand drawn line or type, texture, collage style compositions, or nostalgic grit that triggers feelings of the 80’s and 90’s. These styles feel familiar and refreshing in the time of mass technological visual advancement. Media companies like Vox have been successful in mastering this trend of blending digital motion graphics with traditional elements in order to successfully explain topics on platforms like YouTube.
As AI continues to alter the digital landscape, traditional tools and inherent imperfections are coming back into popularity. Audiences are responding to the “real” and relatable nature of certain content. It’s clear that even though we’re in the digital age, the value of human emotion and connection can’t be overlooked.
These trends should be seen as possibilities rather than solutions, providing endless inspiration for artists and brands alike. We will continue to see new and innovative ways to utilize motion graphics, especially with AI-powered technology. But it’s important to remember a tangible and human element often has the greatest impact with audiences. Want to discover what motion can bring to your brand? Reach out and learn more about our collaborative approach.
*https://quickframe.com/blog/video-vs-static/
https://doubleshotcreative.com/blog/motion-graphics-inspiration-trends-shaping-the-visual-landscape-in-2025/
https://roas.pro/top-10-collage-animations/#:~:text=Conclusions,videos%20to%20attract%20more%20clients!
https://youtu.be/i1aT_CqhyQs
https://99designs.com/blog/creative-inspiration/saul-bass-graphic-designer-of-a-century/