There are many valuable reasons why your organization might be considering a rebrand.As the marketing landscape continues to change, businesses must evolve to stand out in a crowded marketplace. On top of that, consumer expectations continue to rise, with 45% of consumers expecting remarkable design across marketing and sales materials. Another study by Millward Brown found that strong brands capture three times the sales volume of weak brands.*
But equally as important as completing that rebrand project is building out the right launch strategy. As your new brand goes public, you want to make sure that it generates excitement and engagement from both your employees and target audience. Here are the three best places to get started.
Tell your employees with a brand presentation
Remember: rebranding isn’t just for your customers. It’s also an opportunity to reengage and realign with your team about your new look and shared strategic purpose. So telling your employees about your rebrand is a critical first step. Remember to:
- Explain the “why” behind the change, including insights about the process
- Showcase examples of new branded assets and materials coming soon
- Celebrate and generate excitement with a special employee launch party
Look at your website
In our increasingly digital world, your website is likely the first place your customers will experience your rebrand. That’s why it must be extra engaging and remind them why your brand is still the right choice for them (your point of difference). If a full website re-do isn’t possible right away, focus on key pages like:
- Your home page
- About us page
- Key products/services pages
Launch your rebrand with a new Marketing campaign
Rebranding generates a lot of curiosity from both new and existing customers. It’s the perfect time to leverage that attention with a new marketing campaign. From sales brochures and digital banners to emails and video ads, every piece of the campaign works together to showcase your updated brand, share your story and boost awareness. Once your audience is interested in learning more, they can be directed to your newly updated website.
Finishing a big rebrand project is a huge milestone for any company. But don’t be overwhelmed about what’s next. These three key steps are a great way to keep your marketing momentum going in the right direction. Ready to take your rebrand to the next level? We can help with that. Reach out to learn more about our collaborative approach.
*huddlecreative.com/blog/is-rebranding-worth-the-investment
