What is inclusive design?
Inclusive design attempts to build a website, product, or experience that as many people as possible can access—not just the abled among us. It takes into consideration users with low vision, difficulty hearing, limited mobility, and other challenges that 40+ million Americans face daily.
Ultimately, it’s building empathy into the things we use every day. It’s making user-centric experiences, not profit-centric experiences.
What inclusive design looks like in action
Sometimes, inclusive design is already built into the products we use, making it appear practically seamless—like choosing your preferred language on a website, switching an app’s settings to view it in dark mode, and other ADA-compliant considerations. Other examples include:
Non-inclusive design can include things like tough-to-read text, illegible fonts, books published without an audio option, makeup only available in a few pale shades.
Though inclusive design can appear seamless, it’s never ever an accident. It’s an intentional choice made by people who work at companies where diversity, equity and inclusion are valued, freeing them to ask questions about the needs of the people who make up their target audience. We’d even say that inclusive design is a way DEI can be made tangible.
The importance of B2B inclusivity
It’s easy to see how inclusive design affects B2C marketing; after all, when more people can easily access a product, it’s good for everyone. But it’s vital to B2B ventures, too. Here’s why:
The benefits of inclusive design are clear, but if you’re not sure where to start, we’ve got a few suggestions.
Have more questions about inclusive design, whether in a business or consumer sense? That’s our bread and butter. Let’s chat!