You see your logo every day, but when was the last time you really looked at it? As the public face of your brand, it carries a lot of the load.
In some ways, the current crisis is a moment of truth for brands. In the face of extraordinary demands, they’re being forced – some for the first.
They’re in your pantry, on the highway, in church, at the ballgame and at grandma’s house. They’re brand impressions and we see thousands every.
Sign up for The Brief and get our latest insights in your inbox. We promise to keep it short and strategically sweet.