--- title: Explore our latest discoveries | Brand Implementation description: Brand Implementation | --- [![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) - [Work](https://madison-design.com/work/) - [About](https://madison-design.com/about-us/) - [Insights](https://insights.madison-design.com/blog) - [Contact](https://madison-design.com/contact/) # Explore our latest discoveries Posts in # Brand Implementation [![Awareness vs sales: which campaign is right for your brand?](https://insights.madison-design.com/hubfs/AdobeStock_299051775_small2.jpeg)](https://insights.madison-design.com/blog/brand-awareness-digital) ## [Awareness vs sales: which campaign is right for your brand?](https://insights.madison-design.com/blog/brand-awareness-digital) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | Jun 5, 2023 This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights [Read More](https://insights.madison-design.com/blog/brand-awareness-digital) [![What is brand awareness, anyway?](https://insights.madison-design.com/hubfs/AdobeStock_196103522_small2.jpeg)](https://insights.madison-design.com/blog/brand-awareness-faq) ## [What is brand awareness, anyway?](https://insights.madison-design.com/blog/brand-awareness-faq) [by George Taliaferro](https://insights.madison-design.com/blog/author/george-taliaferro) | May 31, 2023 This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your [Read More](https://insights.madison-design.com/blog/brand-awareness-faq) [![Interactive content: Why and how to use it to grow your brand](https://insights.madison-design.com/hubfs/9005_MD_digital_first_campaign_Interactive_animation_A-1.gif)](https://insights.madison-design.com/blog/interactive-content) ## [Interactive content: Why and how to use it to grow your brand](https://insights.madison-design.com/blog/interactive-content) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Sep 12, 2022 Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. [Read More](https://insights.madison-design.com/blog/interactive-content) [![Why does UX design matter to my brand?](https://insights.madison-design.com/hubfs/9005_MD_digital_first_campaign_UXUI_animation_A-1-1.gif)](https://insights.madison-design.com/blog/ux) ## [Why does UX design matter to my brand?](https://insights.madison-design.com/blog/ux) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Aug 9, 2022 User experience, or UX, is synonymous with the brand experience. Why? Because UX is the [Read More](https://insights.madison-design.com/blog/ux) [![Content Strategy: The first step your brand should take online](https://insights.madison-design.com/hubfs/9005_MD_digital_first_campaign_Content_animation_A-2-1.gif)](https://insights.madison-design.com/blog/content-strategy) ## [Content Strategy: The first step your brand should take online](https://insights.madison-design.com/blog/content-strategy) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Jul 20, 2022 Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. [Read More](https://insights.madison-design.com/blog/content-strategy) [![Building a Data Driven Brand Experience](https://insights.madison-design.com/hubfs/Artboard%2022%20copy@4x.png)](https://insights.madison-design.com/blog/data-driven-brand-experience) ## [Building a Data Driven Brand Experience](https://insights.madison-design.com/blog/data-driven-brand-experience) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Jun 2, 2022 Madison Design is taking our powers of brand-centric empathy to another level with new digital capabilities. [Read More](https://insights.madison-design.com/blog/data-driven-brand-experience) [![How to carve out the right space in the competitive landscape](https://insights.madison-design.com/hubfs/sport%20running%20track.jpeg)](https://insights.madison-design.com/blog/right-space) ## [How to carve out the right space in the competitive landscape](https://insights.madison-design.com/blog/right-space) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Oct 7, 2021 Think of all the brand messaging you’ve seen today—even in the last hour. On TV, the radio and [Read More](https://insights.madison-design.com/blog/right-space) [![A history of brand evolution and what it means for your survival](https://insights.madison-design.com/hubfs/Geometric%20multicolored%20pattern%20of%20banded%20parallel%20stripes%20on%20salmon%20background%20for%20motifs%20of%20order%2c%20variation%2c%20diversity.jpeg)](https://insights.madison-design.com/blog/brand-history) ## [A history of brand evolution and what it means for your survival](https://insights.madison-design.com/blog/brand-history) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Aug 30, 2021 One of the basic natural laws of branding is change or die. Successfully managing that evolution [Read More](https://insights.madison-design.com/blog/brand-history) [![7 Signs Your Logo Needs a Refresh](https://insights.madison-design.com/hubfs/Artboard%2099%20copy%204_Blog_recycled_Fa.png)](https://insights.madison-design.com/blog/logo-refresh) ## [7 Signs Your Logo Needs a Refresh](https://insights.madison-design.com/blog/logo-refresh) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Apr 8, 2021 You see your logo every day, but when was the last time you really looked at it? As the public face of your business, it carries the [Read More](https://insights.madison-design.com/blog/logo-refresh) [![Promises, Promises](https://insights.madison-design.com/hubfs/Stock%20images/Gray%20Pavement%20Consisting%20of%20Three%20Combined%20Hexagons.%20Seamless%20Tileable%20Texture..jpeg)](https://insights.madison-design.com/blog/promisespromises) ## [Promises, Promises](https://insights.madison-design.com/blog/promisespromises) [by Jackie Roberto](https://insights.madison-design.com/blog/author/jackie-roberto) | Feb 12, 2021 In some ways, the current crisis is a moment of truth for brands. In the face of extraordinary demands, they’re being forced – some for the [Read More](https://insights.madison-design.com/blog/promisespromises) [Prev](https://insights.madison-design.com/blog/tag/brand-implementation/page/0) [1](https://insights.madison-design.com/blog/tag/brand-implementation/page/1) [2](https://insights.madison-design.com/blog/tag/brand-implementation/page/2) [Next](https://insights.madison-design.com/blog/tag/brand-implementation/page/2) ## Keep it coming Sign up for The Brief and get our latest insights in your inbox. We promise to keep it short and strategically sweet. [![Madison-logo-206-2](https://insights.madison-design.com/hs-fs/hubfs/Madison-logo-206-2.png?width=424&height=79&name=Madison-logo-206-2.png "Madison-logo-206-2")](https://madison-design.com/) Discovery led. 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