The transformation of Madison Design’s digital capabilities is coming into focus. Matt Overwine is the newest member of our team, leading our new digital product design (UX/UI) initiative.

An expert in digital design, user experience and front-end development, Matt has been a Professor of Practice within Northern Kentucky University’s Art & Design Program since 2019. His private sector background also includes stops at Powerhouse Factories, Everything But the House, and Procter & Gamble’s Growthworks Garage.

Matt’s unique set of skills is an ideal fit for our goals. UX by definition requires soft skills like empathy, critical thinking, and problem solving, and hard skills like digital prototyping and software development. Add strong design sensibilities and you have a leader and teacher who’s uniquely qualified to help our clients take their brand experience to another level.

Bringing a digital product design expert on board is the latest move in our push to add digital capabilities, which also include content strategy and interactive content. As a digital product designer, Matt will work closely with clients to learn about their brand and users, and prototype solutions for measurable brand impact.

Research shows that every dollar invested in UX brings an estimated return of $100. We’re confident investments like Matt’s new position will also pay off for our clients.