Is Direct Mail Advertising Dead?
by Jackie Roberto | Apr 26, 2022
Direct mail marketing has much in common with vinyl, video rentals and radio stations: at one time or another, they were declared
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How to Keep Your Brand Relevant to a Younger Generation
by Jackie Roberto | Mar 9, 2022
The ABCs of marketing may not have prepared us for the world of Xx, Ys and Zs. Generation X remembers
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What’s your brand’s relationship status?
by Jackie Roberto | Feb 14, 2022
Knowing where you stand can help you stay close to customers. You’re involved in a relationship right now
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Your favorite holiday has a brand position
by Jackie Roberto | Nov 23, 2021
The holiday calendar is more than a method to mark time. It’s a lesson in brand positioning. Like brands,
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How to carve out the right space in the competitive landscape
by Jackie Roberto | Oct 7, 2021
Think of all the brand messaging you’ve seen today—even in the last hour. On TV, the radio and
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A history of brand evolution and what it means for your survival
by Jackie Roberto | Aug 30, 2021
One of the basic natural laws of branding is change or die. Successfully managing that evolution
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Data is the what. Insight is the why.
by Jackie Roberto | Jun 11, 2021
Why facts and stats can say only so much about your brand Data, data, data. Big data, little data, aggregate data, real-time data. For
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5 ways to be a better listener for your customers
by Jackie Roberto | May 28, 2021
Today’s consumers don’t just expect brands to listen to them—they seek out evidence that brands are
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Don’t hesitate. Appreciate.
by Jackie Roberto | May 14, 2021
How a gesture of gratitude helps your brand build goodwill “People will forget what you said. People will forget what you did. But people
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How to stretch your brand to survive disruption
by Jackie Roberto | Apr 23, 2021
Back in the 1950s, brands were about me (the product) and all my wonderful and futuristic features.
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