5 key steps to building an effective social media marketing strategy

by George Taliaferro | Jan 3, 2024

Feeling glued to your social feed? You’re not alone. In 2023, there are an estimated 4.89 billion social media users worldwide. And the amount of.

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Lunch and Learn: A Discussion on AI

by George Taliaferro | Nov 29, 2023

We’re always stretching our knowledge and capabilities here at Madison. One of the best ways we do that is with monthly workshops called Lunch and.

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The next steps: What to do after your rebrand is complete

by George Taliaferro | Oct 2, 2023

Congratulations! You just finished your big rebrand project. After all the research and rounds of revisions, you have everything you need:

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Creating a stronger digital sales experience: Retail inspiration for B2B websites

by George Taliaferro | Sep 20, 2023

When it comes to boosting a B2B brand’s marketing and branding power, the best place to start is their website. More and more, the first touchpoint.

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5 unlikely benefits of collaborative work sessions

by George Taliaferro | Sep 1, 2023

“Collaborative work session” isn’t just a fancy way to say “meeting.” Meetings clarify, kick off, or level set; collaborative work sessions move.

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Brand Awareness 101: A timeless tagline

by George Taliaferro | Aug 8, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your brand recognition.

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Success starts from within: What the Reds can teach you about building your brand

by George Taliaferro | Aug 1, 2023

Tons of losses, trading of favorite players, a string of “rebuilding” years…if you’re from Cincinnati, you know how tough it’s been to be a Reds fan.

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Brand Awareness 101: Finding Your Point of Difference

by George Taliaferro | Jul 12, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your brand recognition.

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Context, Cultural Understanding and Creativity: AI’s Copy Limitations

by George Taliaferro | Jun 27, 2023

With seemingly hundreds of AI tools popping up every day, it’s clear that more and more people are interested in ways they can use AI to their.

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Awareness vs sales: which campaign is right for your brand?

by George Taliaferro | Jun 5, 2023

This post is part of our Brand Awareness 101 series: blog articles filled with helpful tips, insights and strategies to take your brand recognition.

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